Hi, I'm David

A Digital Marketing Strategist & Conversion Optimization Specialist

Since 2014 I’ve helped companies increase their conversions & profits with the same existing marketing budget, by optimizing their online marketing campaigns & designing landing pages that convert.

"I am a neuro-marketer who believes the decision-making process of your potential customers could be affected at a subliminal level."

M y S e r v i c e s

Outsourced Marketing Manager

Outsourcing your marketing is a cost-effective way of ensuring your marketing strategies provide maximum possibilities for growth. You can hire a qualified, experienced marketing manager to come on board to manage complex, arduous projects on a short-term basis, for a few days to a few months.

Digital Marketing Manager

Marketing Project Manager

Web Design & Development Project Manager

Interview Job Applicants

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Landing Page & Web Design

Optimized for Best User Experience

Optimized for Web Accessibility

Responsive to All Devices

Designed from Scratch (I avoid templates)

Web Development in WebFlow

Option to Pay in Instalments over 6-12 Months

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Conversion Rate Optimization (CRO)

Analysis & Audit of PPC Campaigns

Website Analysis & Optimization

Design & Launch New Landing Pages

A/B Split Tests

User Behavior Analysis

In-depth Data Analysis

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Paid Search

Google Ads Account Management

PPC Account Audit

Remarketing Campaigns

Google Shopping Campaigns

Google Analytics

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User Experience (UX)

Manage the UX Process

User Research

Prototyping

User Interface (UI)

Plan & Manage Visibility Testing

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Search Engine Optimization (SEO)

SEO Analysis & Audit

On-site Optimization

Keyword Research

Link-Building

Guide Content Creators

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Conversion Rate Optimization (CRO)

Conversion rate optimization (CRO) is the practice of making changes or improvements to a website or mobile application with the aim of increasing the number of visitors who perform desired actions. The desired action is usually based on the key performance indicator (KPI) that each business deems to be the most important. Some businesses have one desired action, whereas others have several desired actions that occur on different parts of their site.

To achieve your business’ desired actions, your customers may be required to:

·       Purchase one of your products.
·       Add products to their bag or wish list.
·       Sign up for an offered service.
·       Provide their personal or contact information.
·       Opt into your newsletter or email service.
·       Complete a form.
·       Click on a link.

Some businesses believe that the best way to increase their productivity and grow their business is to increase traffic to their website or app. However, it is imperative that any new and existing traffic is converted into desired actions. Conversion rate optimization enables you to maximize and capitalize on any existing traffic and direct new traffic that is comprised of your target audience. New and existing traffic is then converted into desired actions, which creates long-lasting, sustainable growth for your company.

If you employ a CRO consultant, they will rearrange, redesign, and add different components to different pages on your website or app. They will also ensure that your website is well-designed, is in the optimum format, is appealing to your target audience, and is user-friendly.

Traffic can be converted on different pages of your website. This includes the homepage, landing pages, pricing pages, and your blog. To ensure CRO is particularly effective, multiple pages should be optimized.

To calculate your current conversion rate, divide how many conversions you have by the number of visitors. This number should then be multiplied by one hundred, which creates your conversion percentage. For example, if you achieve 1,000 desired actions (conversions) from 22,000 visitors, your conversion rate will be 1,000÷ 22,000 × 100 = 4.55%.

There are multiple factors that determine how good your conversion rate is, including:

·       The industry and niche you operate in.
·       What your conversion goals are.
·       The traffic channels you use.
·       Your audience demographic.
·       The conversion rates of your competitors.

A CRO consultant can help you create more successful leads, increase your overall revenue, and reduce your acquisition costs. A consultant also ensures your CRO strategy is effective and successful. To maximize the success of your optimization, a thorough understanding of your target customer base is essential.
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Conversion rate optimisation can be beneficial to your business in multiple ways:
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·   Increase your revenue per visitor:
‍By increasing the conversions from your website’s current traffic, you can increase your revenue per visitor without
increasing your advertising costs. Depending on your business’ KPIs, you can increase your sales and revenue and get more value from every customer. For example, if you currently receive 3,000 visitors per month and get 150conversions (5%) and CRO helps you to improve your conversion rate to 10% (300conversions), you have doubled your conversion and increased your overall sales and profits.

·   Increase your website’s traffic: As part of the CRO process, your website content and online pay-per-click advertisements will be optimised. The result of these improvements will be increased web traffic, which will consequently result in increased sales (or desired actions).

·   Lower acquisition costs: By investing in CRO, you will need to spend less money elsewhere to acquire customers. This could reduce your advertising costs and enable you to repeatedly increase your traffic and conversion rate and grow your business with lower acquisition costs.

·   Get to know your customers:
CRO strategies look at your audience, their typical online behaviour and their online preferences. Knowing more about your audience ensures your conversion rate optimisation is targeted to your audience, making it more successful. Having more information about your potential customers can also help you to create more targeted and profitable advertisements and make more informed business decisions.

·   Increase your customer loyalty:
‍CRO can help you to increase the lifetime value of both new and existing customers. This is because you will have a more thorough understanding of your customers and will be able to provide a more optimised and tailored customer experience. Improvements made to your website and content will also result in a better customer experience.

·   Improve your website’s search engine ranking:
‍The CRO process includes search engine optimisation (SEO), including improving your keyword frequency, positioning and density. Ranking higher on search engines will result in more relevant visitors to your site and more potential conversions.
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·   Have a more successful advertising strategy:
‍As mentioned earlier, CRO can result in more effective advertisements and less money spent overall on marketing and advertising. Your adverts will be more targeted to your customer base and improvements made to your advertisements and website will result in higher conversions.

·   Improve your decision-making:
Your business decisions will be based on proven data about your customers and your industry. This allows you to take more calculated risks that are more likely to succeed.

There are multiple reasons why you could choose to use conversion rate optimisation:
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·      Your conversion rate is lower than you would like.
·      Your conversion rate is lower than your industry average.
·      Your conversion rate is lower than your competitors.
·      Your business isn’t reaching your targets.
·      You are trying to grow your business.

Once you have determined that CRO is something that would benefit your business, the next step is to determine which parts of your website you want to optimize. Usually, you will first optimise the parts of your website that receive the most traffic or currently generate the most conversions.
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You may also choose to target any pages that are currently underperforming and receiving the least traffic and conversions. By focusing on your highest and lowest performing pages, you should see the quickest improvement in your conversions. Alternatively, you may choose to optimise your entire website.

The most common places to implement conversion rate optimization strategies are:
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‍1.   Your landing page or pages
The landing page is the page your visitors will be directed to if they click on an advertisement, an email link or another directing page. It may be the first (and only) page that visitors to your site see, making it an essential page for CRO. Your landing page should be designed especially for conversions, as your visitor has already responded to your advertisement. Because your landing page is specifically designed to generate sales and encourage leads, it should be your highest-performing conversion page. CRO will analyse behavioural data to see how visitors interact with your landing page. The landing page will then be optimised for traffic from different sources, have specific actions presented more simply and attractively and establish your website’s credibility. It will also be SEO optimised and include call-to-actions.
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‍ 2.   Your homepage
Your homepage is the first impression your visitors will have of your website and your business. It is therefore important that you consider both the functionality and aesthetics of your homepage. A poorly designed homepage will negatively impact your conversion, even if you experience high traffic. Optimizing your homepage can help you to retain visitors, guide them further into your website and be the key difference between converting and losing conversions. CRO can improve your homepage in many ways, including improving the page’s layout, emphasising important links and information, adding call-to-actions, adding a signup button or chat feature and improving your content.

3.   Your pricing page
‍This is the landing page that lists your different pricing options or pricing tiers, including additional information about each option. A confusing pricing page that is overloaded with information, poorly structured and not user-friendly can affect your conversion rate. CRO on your pricing page can improve your leads, your sign-ups and your overall conversion.

4.   Your blog
‍A blog allows you to publish relevant, informative and helpful content about your products and industry. By demonstrating your expertise, your blog can establish you as a trusted source and help you to improve your conversion. CRO can help you to ensure your blogs are search engine optimised, include call-to-actions, include navigation to the relevant page and include the most relevant actions (e.g. subscribing to your blog or a mailing list).
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5.  Your product page
If you sell products, your product page will likely include photographs, descriptions, customer reviews and pricing. Your product page should be optimised to facilitate the purchasing process. Your desired action could be purchasing the product or adding it to the basket or the wish list. CRO analyses behavioural data, such as heatmaps, optimises your content and improves the actionable features.

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"In every design, in every marketing campaign and everything else I do, I first consider how the limbic brain would or could perceive, interpret and react to what I assume I should do.”

My Principles, Values & What I Can Offer.

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